Use Evernote as the business memory to store business experience for analysis, and problem-solving.
Evernote acts as a central database and business memory for everything. I use it for both work and personal subjects and like to have a landing point for what I do.
I create an Evernote for a question, issue or problem and include all relevant information, and then add potential solutions (or lack of) and an indication of the direction taken.
It provides a base for thoughts, reflections, comments and in doing so, focuses the mind on the problem in hand. And a trace of what happened will remain after resolving the issue.
It’s about being mindful of what is happening, of challenges to get through and is a record of activity.
This audit trail is useful when working alone since Evernote becomes a mirror in which to reflect. A sole trader has many hats.
Recorded events enable the sole trader to record the data and stand back to analyse it. It takes the feeling out of the auto-management process and adds objectivity.
Problem-solving is about expressing the idea, thinking about it, and then mobilising internal and external resources for its resolution. Evernote is the set of cubbyholes into which you can place these problems and solutions.
The trace, the memory, is not neutral. The added value of a business is what it knows, its experience and Evernote can be used to share information on issues solved across teams.
From an information systems viewpoint, Evernote generally contains unstructured data/information, as differentiated from structured transactional data such as sales, purchasing and accounting.
Building a business memory
Evernote helps to build the recorded business experience and therefore captures the uniqueness of a business, particularly useful in a service environment where we are always looking for the next best offering.
A shared Evernote environment can help this R&D effort by providing sources for continuous improvement or moving new ideas into action.