Evernote acts as a central database and business memory for everything. I use it for both work and personal subjects and like to have a landing point for what I do.
I create an Evernote for a question, issue or problem and include all relevant information; and then add potential solutions (or lack of) and an indication of the direction taken.
It provides a base for thoughts, reflections, comments and in doing so focuses the mind on the problem in hand. And after the issue is resolved (or not), there will be a trace of what happened.
It’s about being mindful of what is happening, of challenges to get through and is a record of activity.
This audit trail is useful when working alone since Evernote becomes a mirror in which to reflect. A sole trader has many hats.
Recorded events enable the sole trader to record the data and stand back to analyse it. It takes the feeling out of the auto-management process and adds objectivity.
Problem-solving is about expressing the idea, thinking about it, and then mobilizing internal and external resources for its resolution. Evernote is the set of cubby-holes into which you can place these problems and solutions.
The trace, the memory, is not neutral. The added value of a business is what it knows, its experience and Evernote can be used to share information on issues solved across teams.
From an information systems viewpoint, Evernote generally contains unstructured data/information, as differentiated from structured transactional data such as sales, purchasing and accounting.
Building a business memory
Evernote helps to build the recorded business experience and therefore captures the uniqueness of a business, particularly useful in a service environment where we are always looking for the next best offering.
A shared Evernote environment can help this R&D effort by providing sources for continuous improvement or moving new ideas into action.